Takings rocketed across pubs on the rugby world cup final Saturday proving that while the England team may have been runner-up, pubs were the winners.
Pubs across the country showed the world cup rugby in the evening and many showed the two football Premier League games earlier in the day.
Punters at the Pickering Phipps in Northampton had a choice of seven screens to watch the games on. Kim Bowering, assistant manager, said: "We were rammed. It was constant all day and then from about 5.30 the rugby crowd came in and by 6.30 we were full to capacity of 250."
Bowering added that the day's takings were doubled as did, Yvette Visagie, a manager at the Bok Bar in Covent Garden, London. She said: "We broke all records for our day takings and kitchen and our weekly takings.
"Between the queue outside and our legal capacity of 160 we must have had about 250 people or 300 people."
Visagie said the atmosphere was "fantastic" and the only downer was running out of rolls to serve the traditional South African boerewors sausage dish.
Buzz Cousins licensee of the Dog and Pheasant in Surrey, sold £10 tickets to watch the game, which included a drink and barbeque food.
Takings were up by around 40% and seating was rearranged to squeeze in 127 people as opposed to the usual 52.
New Zealand born Cousins said he would have had to: "wear an England shirt and a flat cap and sing swing low sweet chariot for a week" if England had won.
Cousins said many of the new faces that turned up on the night have revisited and he added: "I am really quite lucky that England stayed in considering I am Kiwi - it was financially huge for me, for them to stay in."