XXXX rewards working blokes

Men working in "desperate" working environments will be treated to a barbecue, free beer and a performance by a stand-up comedian in their own home in a Castlemaine XXXX radio promotion.

Listeners to Century FM and Real Radio will be able to nominate worthy winners each Friday afternoon in September. The winners will be rescued from their work place and

taken home for the party in a XXXX-branded pick-up truck.

InBev UK director of marketing Vikki Babb said: "We all live in an increasingly pressurised working environment and XXXX is setting

out to bring some light relief to blokes who need to be given a break from their demanding jobs.

"XXXX is a brand that likes to do things differently and these promotions maintain that approach to brand-building."

In October, both radio stations will feature a XXXX rugby league promotion, giving consumers the chance to win tickets for the Centenary International between Great Britain and the All Golds - a team comprising 12 New Zealand internationals and a guest Australian - at Warrington.

Winners will watch the game from the

side of the pitch on sofas on the back of the pick-up truck.