Pubs and clubs in Worcester are taking action on unpleasant odours following the introduction of the smoking ban.
The ban on tobacco smoke has cleared the air for some more 'traditional' smells to come to the fore.
Paul Todd, manager at Sin bar told the Worcester News: "The day after the smoking ban a number of our staff had been out in pubs and clubs in the city and said they noticed a number of unpleasant smells.
"Taking this on board we quickly took action and introduced a number of air fresheners around the place to ensure our bar stayed smelling fresh, and it has worked really well."
The city's Bushwackers bar is even pumping out fragrances from its smoke machines.
The bar has also introduced 'fragrance monitors' to check it is smelling fresh at all times.
Breeez nightclub manager Angela Cluley told the paper: "We have a number of air fresheners dotted around the club which release fragrances at intervals to keep the air inside smelling sweeter."
Mike Stevens, chairman of Worcester Licensed Victuallers Association, added: "There has been a bit of a problem in clubs, where people are dancing and perspiring more but it is not major and people certainly should not be put off from going out.
"These smells were always there anyway, it is just that without the smell of smoke to over power them they have become more noticeable."
Let us know if your nose has awoken to other aromas since tobacco smoke has been banished from pubs.