CAMRA is calling on brewers to make beer more appealing to women in a bid to boost the real ale market.
CAMRA's first female chairman, Paula Waters, said: "Beer is marketed at men, when was the last time you saw a press or TV advert for beer meant to attract women?"
Beer is marketed at men, when was the last time you saw a press or TV advert for beer meant to attract women?CAMRA's first female chairman, Paula Waters.
CAMRA's research has shown that one third of women believe that drinking from a pint glass is unfeminine while over a third of female pub-goers aged 18-24 said they would be more likely to drink real ale if it was served in a more stylish glass.
CAMRA, in partnership with breweries, has introduced a tasting scheme called Cyclops, which aims to describe, in simple language, what a beer will look, smell and taste like. The scheme was launched a year ago and CAMRA report that it has enjoyed "remarkable" success with more than 40 breweries on board, covering 250 beer brands.
CAMRA have also published tasting notes on the more accessible beers that will be appearing at this weeks Great British Beer Festival, in Earls Court, London.