Sizzling Pub Company reaches 200-site milestone
Sizzling Pub Company, the Mitchells & Butlers (M&B) community brand, has unveiled its 200th pub with the opening of The Yenton in Erdington, Birmingham after extensive refurbishment.
The 200 pub milestone has been reached after a big boost from the 239-strong Whitbread acquisition of a year ago - M&B has converted 20 pubs from the estate to the brand. Sizzling was established in 2001 with just a dozen pubs initially operating under the banner. M&B said the success of the brand lies in its drive to create a great 'local pub' experience and to bring pubs to the heart of the local community.
Oliver Devine, senior marketing manager for Sizzling Pub Co, has said previously: "Our pubs play an important role in the life of the local community and we are committed to ensuring that our businesses fulfill this role successfully."
Yenton manager Mick King said: "Following the pub¹s makeover we wanted to do something to mark the fact that we're Sizzling Pub Co.'s 200th pub, so a celebratory chocolate fudge cake mountain seemed perfect. Keeping with the 200 theme we're also offering the 200th pint on the house and the 200th customer will receive a free meal if they¹re not too full after all the chocolate cake that is!"
