Win trip to US in recipe challenge
Pub caterers could win a trip to Boston, US, with Heinz Foodservice.
The company is challenging chefs to think of new ways to use Heinz Baked Beanz in its recipe competition.
To be in with a chance of winning the five day trip to the home of the famous Boston Baked Bean dish, chefs have to submit a recipe idea, to be judged by the Craft Guild of Chefs.
The new campaign has been designed to unlock the opportunity and highlight the versatility of Heinz Baked Beanz in the foodservice market. There are also two runner-up prizes of £100 worth of Ticketmaster vouchers to see Jack and his Magic Beans in the classic pantomime or a show of their choosing.
The Versabeanity recipe competition has been designed to support an on-pack foodservice promotion running throughout August and September, which will identify Heinz Baked Beanz as Chef's Magic Beans. Eight recipes utilising beanz as a key ingredient have been created by Heinz development chef Gary Barnshaw and will feature inside 50,000 cases of 2.62kg of promotional product. In addition, every can of beanz will have a unique reference number which will give caterers the chance to win a share of £100,000.
To be in with a chance of winning a trip to Boston, caterers need to prepare a recipe featuring Heinz Baked Beanz as the key ingredient. The deadline for entries is 31 August and finalists will be notified by 30 September. For an entry form, email fhmv@cebnpgvirpbzzhavpngvbaf.pb.hx .
