BrandsBriefs

Father's Day ads for Coors

Coors is to launch a series of posters in Yorkshire for its 3.7% abv Stones ale. In an advertising campaign designed to tie in with Father's Day, the posters draw on the traditional father/son relationship, something Coors hopes will strike a chord with drinkers. Coors ales brand manager Ian Ward said: "We hope this campaign will generate debate among our customers and consumers - feedback to date has been very positive. We are focusing heavily on the fact that Stones is a local beer for the local area and our advertising supports this."

Adnams push CO2 reduction

Adnams will be supporting a number of high-profile events in East Anglia over the summer to highlight ways it has been working to reduce its carbon footprint. The beer has been working with the University of East Anglia's carbon reduction team and will be attending events including The

Suffolk Show and The Norwich Food Festival. Adnams marketing director Steve Curzon said: "The progression this year is to be present with our boat-shaped bar where people can enjoy a taster of our famous beers and learn more about our drive to reduce our impact on the environment."

Fever-Tree adds lemonade

Fever-Tree has added a lemonade variety to its range in 200ml and 750ml bottles. According to the mixer brand, the success of its tonic water, ginger ale and bitter lemon drinks has resulted in consumer demand for a lemonade. A spokesperson said: "Finally here's a lemonade for adults that is neither highly sweetened nor contains any artificial sweeteners, flavours or preservatives. It's clean, crisp and soft, making it ideal alone or as a mixer for spritzers and Pimm's."