British men are three times more likely to be talking about their wife or girlfriend over a beer in the pub than they were a year ago, says a new poll.
Research conducted by the British Beer & Pub Association for its beautiful Beer campaign has revealed that 26 per cent of men talk about their other half - up from nine per cent last year.
The majority of men 64 per cent talk about sport and 40 per cent about work (40%) and 40 per cent will also discuss news and politics.
Men are also more comfortable talking about their sex lives (up from 24 per cent to 27 per cent over the past year) and their social lives (up from 34 per cent to 42%). There has been an 11 per cent increase in the number of men talking about fashion in the pub.
It is not just men that are talking about sex in the pub with 19 per cent of women having the chat. More women are talking about work (up from 30 per cent to 35 per cent) and news and politics up to 28 per cent from 22 per cent.
Pete Brown, author of 'Man Walks into a Pub: A Sociable History of Beer', said: "It's incredible to think about, but the pub has been the hub of British social life for a 1,000 years.
"Over that time it's always been the place where people meet to relax, and just to be themselves, so what we talk about in the pub reveals the truth about what's really important to us.
"This research proves that men are a lot more thoughtful and articulate than we are often given credit for. Blokes are more in touch with their feelings these days - and the place where they feel most comfortable expressing them is over a beer in the pub."