A new online recipe and advice bank for pubs has been launched by the English Beef and Lamb Executive (EBLEX).
Pub Club offers help and support to members of the EBLEX Quality Standard scheme, aimed at helping pub maximise sales of beef and lamb. Membership benefits include:
- Free promotional support material, including tactical promotional kits to highlight key dates and occasions in the pub calendar
- Guidance on beef and lamb specifications to ensure consistent product quality
- Menu development advice provided by Quality Standard beef and lamb suppliers in conjunction with EBLEX
- A recipe bank featuring traditional and modern dishes tailored to pub menus.
EBLEX foodservice project manager, Hugh Judd, said: "Essentially the Pub Club is a business partnership between caterers in the licensed sector, their suppliers and EBLEX.
"It brings together all parts of the supply chain to promote innovation, provenance and integrity; to improve quality competitiveness and efficiency; as well as to help the licensed trade successfully develop sales of Quality Standard beef and lamb. It will also create a network of like-minded caterers who will be able to share ideas and experiences at special Pub Club events throughout the year."
Pub Club was launched in a specially created 'George & Dragon pub' on the EBLEX stand at IFE in London this week. Two new recipes created for Pub Club, a 'best ever' steak sandwich and lamb burger were also spotlighted.
Pubs registering with EBLEX's Quality Standard scheme will automatically become members of Pub Club. Further information on signing up to the scheme is available by calling the hotline on 0800 781 4221.