The question of what to dress your staff in will depend on your own thoughts on the matter, your staff members' opinions and, of course, the image you are trying to project for your pub. A refurbishment is a good opportunity to review what you are trying to achieve and how the appearance of staff can contribute to this. So when you're considering a refurb think about why you are carrying out the whole exercise. Are you trying to increase sales to a target market or simply tidying up for a more general appeal? In recent years, more businesses have become aware of the potential value of 'branding'.
A well thought-out theme in a pub refurbishment carried through to staff level with a logoed T-shirt or a splash of matching coloured apron can add significant appeal and value by way of a relatively inexpensive method.
Staff are a marketing medium so often missed, yet they are one of the first things a customer will see. As they say, first impressions count! A corporate clothing supplier should be able to offer you a variety of solutions whatever your needs and budget, from a fully bespoke range to match your new pub design to off-the-peg togs to simply smarten up your service. And if you need another good reason to personalise your staff uniform, did you know branded clothing is tax-free?
Win a makeover for your staff
Workwear supplier Rainbow is offering one publican the opportunity to win a free makeover for their staff, designing and personalising a range of clothing just for your your pub!
The standard Rainbow range includes eight styles of apron in many colours as well as a range of black garments under its Café Noir hospitality brand. All are available with printing or embroidery.
For a chance of getting all this free, email Rachel Hardwick at rhardwick@rainbow-corporatewear. co.uk by April 2 telling her why you think you should win the makeover.