WKD launches new TV ad campaign

WKD is launching a national TV advertising campaign that it hopes will appeal to young adult male drinkers.

The ads will continue the 'off-beat' theme of the successful campaign Have you got a WKD side?

Karen Salters, marketing director of Beverage Brands, said: "Advertising ensures the brand will be front-of-mind with consumers as we approach an important sales period. ​

"The campaign is well-established and hugely popular among WKD's key target consumers, men aged 18-25, and has helped the brand to really engage with its audience which has been a key element of its success.

"The consistency and humorous nature of WKD's advertising, and the creativity and diversity of its marketing approach, sets WKD apart from its competitors and has contributed to its continued sales growth.

"This package of advertising will ensure that demand for WKD is high in the spring and early summer. Retailers need to ensure they have adequate suppliers to cope with upweighted demand because WKD is very much the RTD brand to stock because of its sales performance.

"Our approach has proved successful for the brand during more than a decade of growth. We are committed to maintaining this innovative approach during 2007 which we are confident will be another period of continued sales gains for WKD."