Fuller's the official marathon beer
London brewer Fuller Smith & Turner will be the 'official beer of the Flora London Marathon' after signing a six-figure, three-year deal.
Fuller's Beer Company managing director, John Roberts, said: "I am delighted to be announcing this deal. The Marathon is an icon of our capital city and, as London's brewer, it is highly appropriate that we should be supporting it.
"The Fuller's business is all about pride and passion, and the Marathon is a perfect reflection of these values.
While we wouldn't necessarily recommend a beer as part of the Marathon runner's training regime, London Pride is certainly the best thing with which to celebrate your achievementRace director David Bedford.
"I am also delighted to be associated with this event as it has high profile local, national and international appeal. "It is one of the biggest events in the athletics calendar and runners include Londoners, Britons and representatives from all over the World. It really is a great way of highlighting the role London plays on the global stage."
Race director David Bedford said: "London's favourite ale and London's favourite race are all about passion, quality and dedication to achieving perfection.
"The Flora London Marathon has been a great fund raiser throughout the years, and much of that money has been raised in pubs - which is another reason why I'm delighted to be linking up with Fuller's.
"While we wouldn't necessarily recommend a beer as part of the Marathon runner's training regime, London Pride is certainly the best thing with which to celebrate your achievement."
