S&N is splashing out £2m in a bid to attract younger drinkers to its Newcastle Brown Ale. A consumer campaign will launch later this year, although details were still under wraps as the MA went to press. S&N denied rumours that the ale was to be relaunched in Britain on draught later this year.
New look for Weston Cider
Weston Cider has updated the packaging on its Henry Weston Vintage Special Reserve to give the founder's portrait more prominence.
Commercial director Roger Jackson said: 'The changes have been evolutionary, not revolutionary. It was important to maintain product recognition while smartening up its whole appearance, and we have incorporated a more striking picture of Henry Weston to enhance its quality image. He said the black and gold labelling remains the same, but after 12 years Weston's portrait needed to be 'freshened up.
Tizer targets kids with instant win
Kids are being invited to 'Live the Red Life through Tizer's latest on-pack promotion, which runs throughout the summer. The instant-win promotion targets 11 to 15-year-olds and has prizes printed on the reverse of the bottle's label. The 150,000 prizes include T-shirts, cash and ring tones. Top prizes, which include the chance to fly to school in a helicopter, party on a yacht and blow a grand in a day, will be offered via a free prize draw. The promotion will be supported with point-of-sale kits.
Ellen's team gets Mumm's support
Mumm has signed a three-year deal to be the official Champagne of the Offshore Challenges Sailing Team, which includes Ellen MacArthur.