Low-calorie brew Marston's Resolution has signed up to sponsor the guide that will be available to tennis fans at this summer's Lawn Tennis Association Tour. The magazine will provide a commentary on matches taking place during June and July and the beer will also be advertised at each venue.
Fastflow backs Festival of Speed
Murphy's Fastflow will be giving consumers the chance to win a Ferrari for a weekend as part of its sponsorship of the Goodwood Festival of Speed. The competition is designed to drive awareness of the beer's "Why wait?" message.
Gallaher rolls out new cigar holders
Gallaher is rolling out a "cigar bar" holder that it claims could enable licensees to increase their sales in the category by 20%. Designed exclusively for the on-trade, the Hamlet 150 holds a tailored range of cigars and comes fully stocked for under £100. The Hamlet 200 can hold more stock. Both comply with current tobacco point-of-sale regulations.
Foster's campaign for Super Chilled
Foster's is hoping to reinforce the arrival of its Super Chilled variant through a poster campaign that will replicate the look of the iced font. According to Scottish Courage, the design makes the font in the poster look as though it has been chilled. It will appear on outdoor sites from this week.
Blavod lands Molinari Sambuca
Blavod Extreme Spirits has beefed up its portfolio by adding Molinari Sambuca to its range. CEO Jeff Hopmayer said: "The Molinari family is highly regarded amongst the drinks industry in Italy and throughout the world, and we're excited that we have the chance to create new opportunities for the brand in the UK."
Finlandia continues Big Chill support
For the third year running, Finlandia vodka will be one of the key drinks suppliers supporting the Big Chill Festival. The summer music event, taking place in Herefordshire, will be the showcase for the brand's Midnight Sun cocktail tent, which is the central theme of the brand's marketing for this year. The idea is that the design reflects light and energy, which are said to be celebrated in Finnish culture.