A Branded new approach - on the menus...

Menu ideas using named spirits... Pub: The Goose, Britwell Salome, Oxfordshire Chef creator: Michael North Background: Michael bought the Goose two...

Menu ideas using named spirits...

Pub: The Goose, Britwell Salome, Oxfordshire

Chef creator: Michael North

Background: Michael bought the Goose two years ago and in January 2005 it became only the 6th pub to win a coveted Michelin star.

Branded starter: Terrine of pork with pistachio and Courvoisier brandy (£7.50).

Unbranded starter: Terrine of pork with pistachio and brandy (£7.50).

Branded main: Duck with Teacher's whisky and cranberry sauce (£17).

Unbranded main: Duck with whisky and cranberry sauce (£17).

Branded dessert: Malibu rum and raisin ice cream (£7).

Unbranded dessert: Rum and raisin ice cream (£7).

Pub: The Old Custom House, Padstow, Cornwall

Chef creator: Gareth Eddy

Background: Gareth trained under Cornish chef Rick Stein.

Branded starter: Steamed Fal River rope-grown mussels with Courvoisier, fennel, leeks and saffron (£8.95).

Unbranded starter: Steamed Fal River rope-grown mussels with Cognac, fennel, leeks and saffron (£8.95).

Branded main: Grilled fillets of north Cornish brill served over St Enodoc asparagus and finished with a Teacher's whisky and shallot beurre blanc(£17.95).

Unbranded main: Grilled fillets of north Cornish brill served over St Enodoc asparagus and finished with a whisky and shallot beurre blanc (£17.95).

Branded dessert: Deep-fried banana in filo pastry served with a Malibu and Trevone Farm clotted-cream ice cream (£4.95).

Unbranded dessert: Deep-fried banana in filo pastry served with a rum and Trevone Farm clotted-cream ice cream (£4.95)

Pub: The Linnet, Great Hinton, Wiltshire

Chef creator: Neil Clark

Background: Neil is the reigning PubChef of the Year 2005 after winning the prize at the Morning Advertiser's Best Pub Awards.

Branded starter: Roasted chicken livers and shallots served in a Courvoisier and mustard glaze (£4.95).

Unbranded starter: Roasted chicken livers and shallots served in a Cognac and mustard glaze (£4.95).

Branded main: Rump of lamb marinated in Teacher's whisky and rosemary with celeriac & apple mash (£14.50).

Unbranded main: Rump of lamb marinated in whisky and rosemary with celeriac & apple mash (£14.50).

Branded dessert: White chocolate and coconut sponge with Malibu ice cream (£4.95).

Unbranded dessert: White chocolate and coconut sponge with rum ice cream (£4.95).