A new cylinderless beer engine developed by Interbrew is the first branded system of its type, designed to help licensees improve the quality of cask beer.
The new system also delves into "theatre dispense" that allows drinkers to see their pint being pulled at bar level.
The engines, currently on trial in selected outlets, will display either a Draught Bass or Boddington's branding and carry two other handpumps for other cask beer brands.
The engine will have a direct impact on dispense temperature as each pint is pulled directly from the python and cellar with no beer left standing in a cylinder where it can warm up.
The design also eliminates the need for a cooling jacket and condensation caused by cooling.
The unit does not need under-bar plumbing, water lines or additional cellar cooling, so can be installed without additional plumbing needs.
Interbrew on-trade managing director Colin Pedrick said it would address the common problem of cask ale being served too warm.
"Warm beer is the most common problem associated with serving cask ale correctly and accounts for more than 90% of pints failing Cask Marque audits.
"This unit makes it possible for licensees to achieve Cask Marque recommended temperatures of 10°C to 14°C from the very first pint," he said.
Pedrick added: "We are keen to address the issues facing the cask-ale category and this trial is an example of how we are working to develop this through a focus on innovative andbusiness-building solutions and we believe this is an important step forward."