Unlock your potential

The following article is brought to you by Walkers Snack Foods.Walkers 'Direct to Store' service will ensure you are maximising profits through sales...

The following article is brought to you by Walkers Snack Foods.

Walkers 'Direct to Store' service will ensure you are maximising profits through sales of crisps and snacks

Working more closely with suppliers is a guaranteed way of maximising sales across all categories. It makes perfect sense that this is the case - suppliers have expert knowledge of their category and combined with landlords' own business understanding this will unlock the profit potential.

There are two levels at which knowledge can be shared to drive category growth:

Between a supplier and the head office of a managed chain. For example, we know that linking wine with Sensations is an effective promotional mechanic. However, this information is much more powerful when used alongside outlet wine sales data.

At outlet level between a supplier sales representative and the individual landlord.

Here's how this works with Walkers:

Walkers' Direct to Store Service

Once a fortnight a Walkers van sales representative walks through the door of thousands of pubs up and down the country. A direct to store service is certainly convenient and saves you, the landlord, in both time and money. In addition to this there are a number of other benefits which come from the close working relationship which can be formed. Here's why you should consider taking advantage of this service.

Promotions and point-of-sale

Walkers offer a programme of promotions tailored specifically for the licensed trade. By taking advantage of Walkers direct to store service you will have access to these promotions, which offer your customers something extra and drive increased sales of crisps and snacks. Our representatives also carry a full point-of-sale package to support new products and on-pack promotions.

Display solutions

To maximise profit from crisps and snacks it is important to make sure that they are visible and well merchandised. Walkers direct to store service provides a range of display solutions designed specifically for use in pubs. Recent research shows that the right display can increase sales of crisps and snacks by up to 30 per cent*

Tailored range

Getting the range right is essential to maximising sales of crisps and snacks in pubs. Walkers representatives have the knowledge of the entire Walkers range. By talking with you and understanding your customer base, they will be able to recommend the best range for your outlet.

First for news

New products and on-pack promotions generate excitement and interest in the crisps and snacks category and Walkers are constantly bringing such news to the market place. A direct to store service will give you access to these new products at the first possible opportunity - particularly important as many of these products are advertised on TV.

Stock and order control

Your Walkers representative will track the rate of sale of products in your outlet and will therefore make sure you have the right amount of product to last until their next visit. This means you will not run out of product, have to find storage space for unnecessary stock and you will not encounter out of date issues.

* Source: Walkers in-store trials

The benefits of a direct to store service