Carling trials new five second dispense system

Pub-goers may no longer have to linger for their lager following the introduction of a revolutionary new dispense system that can pour a pint in five...

Pub-goers may no longer have to linger for their lager following the introduction of a revolutionary new dispense system that can pour a pint in five seconds.

The Publican can exclusively reveal that Coors Brewers has teamed up with dispense specialist IMI Cornelius to trial the new "ultraflow" system in a handful of outlets for its flagship Carling brand.

The ground-breaking technology, which will enable barstaff to pour 10 pints in less than a minute, is designed to give Carling an edge over its rivals within high-volume pubs and bars where speed of service has long been a headache.

The new font serves the liquid at 2 degrees centigrade and can pour the lager in half-pint, pints and four-pint jug servings.

Although Coors was remaining tight-lipped about the trade trial, an insider at the company described the new fast-pouring font as "stunning" and of a "superb quality". "This is a genuine win-win situation," he added. "It will help the retailer keep customers happy, sell more beer and enhance the brand."

Coors is currently monitoring the uplift in sales but if the trial is deemed successful it is expected that the new system will be introduced across its range of Carling-sponsored music venues as well as heaving high street sites.

However, due to the high cost of the system, it is unlikely that Coors will replace standard fonts across all its listings.

Tim Bacon, founder of the Living Room bar chain, welcomed the move. "It's about time they learnt how to pour a pint quicker," he said. "Not getting beers out faster is one of the biggest problems afflicting retailers and if Carling goes ahead, it will put pressure on other brands to follow suit."

The Publican can also reveal that IMI Cornelius had previously approached rival brewer Scottish Courage with the new system.

However, according to a company spokesperson, the brewer cited "quality concerns" and its investment in the well-publicised head injection tap as reasons for not pursuing the opportunity.

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