The final part of Hardys & Hansons corporate rebranding has been completed, with the launch of new beer branding and accompanying pump clips and countermounts. The face of Hardys & Hansons bars across its whole estate will change as the leading independent brewery embarks on a rolling installation programme across all its pubs and free-trade outlets to replace the existing pump clips and countermounts with the new versions. All Hardys & Hansons beers, including its seasonal range, have been re-branded, including best selling Best, Dark and Cool. Olde Trip, the brewery's first beer for 12 years, was the first to profile the branding, featuring the new contemporary orange, blue and gold logo launched in March. The blue, orange and gold identity underlines the company's family heritage. Thomas Hardy and Robert Hanson, who were originally Nottingham brewers, joined forces in 1930. They starting brewing in Kimberley and both are pictured on the new corporate livery. Tim Bonham, the managing director of Hardys & Hansons said: "We're delighted to have completed our rebranding programme. "It's taken two years of extensive research, planning and development but we're positive our customers and staff will benefit from the increased brand awareness the changes will bring.
