The Campaign for Real Food is aiming to become as well-known to the public as CAMRA is.
The campaign has the support of some of the UK's top chefs including Rick Stein (pictured) and Antony Worrall Thompson, and now wants to spread its message to the public.
Pubs have been the backbone of the campaign since it was launched by the late Tom Finlay, who was himself a former licensee, in 1996.
Many pubs across the country have been accredited by the campaign for their use of local, fresh ingredients including the Hampshire Arms in Crondall, Hampshire, and the Tollgate Inn in Trowbridge in Wiltshire, both of which are finalists in this year's Publican Catering Pub of the Year award.
Consumer confusion about good food has grown in recent years, confounded by a lack of consistency in "made in Britain" signage.
So the Campaign for Real Food is asking customers to support local food, clearer labelling and the return of cookery lessons in schools.
It has also launched a new membership category to enable consumers to add their voices to the real food cause.
The new Friends of the Campaign will pay an annual membership fee of £5. Members can voice their support, concerns or opinions on the Campaign's website. These will be used to lobby the right people at the right time.
For more information about the Campaign for Real Food call 01935 389497 or visit www.thecarf.co.uk.