Pub chefs and licensees are being urged to get behind a new government healthy eating initiative.
The Department of Health is to launch a 5-a-day logo to help the public be sure they are eating the recommended five portions of fruit and vegetables every day.
It is asking caterers to use the logo on their menus, if it is appropriate, and come up with other ways they can help promote healthy eating.
The logo, which will be launched in the spring, will be used to mark foods that can be counted as one of five portions of fruit and vegetables.
Its use will be strictly controlled and initially it will only be used to promote fruit and vegetable products without any added fats, sugar or salt although it can apply to all fresh, chilled, frozen, canned and dried fruit and vegetables as well as 100 per cent fruit and vegetable juices.
Pubs that serve fruit and vegetables without additives can apply to use the logo on their menus, posters and so on.
"We're really keen to get caterers involved and would like to see the logo being used," said a Department of Health (DOH) spokeswoman.
"If, for example, a pub offers a salad bar with fresh vegetables, the logo could be used. We want to make healthy choices easy choices for customers."
Consumer research has revealed that people are not always sure what constitutes a portion and would welcome a symbol to help them, however they did not want the logo to be used on foods high in fat, sugar or salt.
"Part of the problem is confusion about what counts and what constitutes a portion," explained public health minister Hazel Blears.
"It is essential that consumers can get clear and consistent information which is why we are developing the five-a-day logo and putting in place strict criteria, so that people know they can trust it."
The government is also keen to work with caterers and suppliers in developing the five-a-day message. It would like to hear ideas and suggestions about how the logo can be used within the pub trade and can be contacted through www.doh.gov.uk/fiveaday.
Licensees who want to use the new logo will have to obtain a licence from the DOH to ensure they comply with the criteria. More information about licensing can be obtained from Check Mate International at fiveaday@cmi-plc.com or on 0709 200 3292.