UK distributor BB Supply Centre, previous purveyor of Budweiser Budvar, has returned to the bottled beer market with the launch of a tequila-tinged premium lager.
Salitos, bottled in Germany, is a premium lager containing a shot of Mexican Tequila de Jalsco, a squeeze of South American lime and an ABV of 5.2 per cent.
It reportedly enjoys a substantial following in the US, Latin America and South Africa where it's unique bottle base, shaped as a bottle opener, has caught drinker's imaginations.
Lynne Zilkha, director of BB Supply Centre, said: "Salitos is an excellent premium lager with real tequila and lime. The unique nature of Salitos is backed up by its inimitable packaging, complete with a built-in bottle opener, making Salitos the ultimate party drink. BB Supply Centre is delighted to take this brand on and is absolutely thrilled to be distributing it in the UK."
BB Supply will be targeting upmarket outlets with major press and online advertising campaigns earmarked for later this year and a major launch party is planned for October.