Stirling-based Castle Leisure Group has embarked on a £14m expansion that will see it open a chain of leisure venues across Scotland.
The new concept, the first of which is due to open in Perth next March, is based on the company's successful Sportsters sports bars, but designed on a much more ambitious scale.
As well as the sports bar it will include a nightclub, a restaurant with terrace, a coffee bar and indoor and outdoor children's play areas. It will incorporate the latest technologies in sound and vision systems, EPoS, internet kiosks, smart-card entry for Sportsters VIP club members and interactive ordering stations.
The Perth project, on the site of a former primary school, covers a total of 28,000 sq ft and will cost £3.5m.
Castle has acquired similar sized sites in Edinburgh and Falkirk and a mammoth 50,000 sq ft site in Glasgow, all of which will be developed within the next 18 months. The company is funded by the Bank of Scotland.
"Each part of the operation is designed to appeal to a different section of the population, so the whole thing should attract everyone from 18 to 80, plus families," said Paul Smith who shares the managing directorship with his brother Stephen.
The Smiths founded the business in 1981 with the Carousel in Stirling. Castle currently operates seven outlets including two Sportsters.