Ann Street Group has strengthened its pub estate by buying a package of pubs from Bass along with its Channel Islands wholesale business.
The £10m deal will add nine Bass pubs to its estate in Jersey, where it launched a strategic review last month to tackle tough trading conditions.
The acquisition of the distribution business, Bass Channel Islands, will give a boost to its brands portfolio in both Jersey and Guernsey and give it new freetrade customers.
At the same time, Bass Brewers has secured a new supply deal for the whole of Ann Street's estate on the Channel Islands, which will stock Bass brands for the first time alongside its own.
Bass beers are already available at its pubs on the UK mainland - over 60 tenanted pubs belonging to the Hertfordshire-based Conquest Inns and about 35 managed houses in the Devon-based Lionheart Inns.
Chief executive Paul Smith said: "This acquisition improves our trading base in Jersey by adding further high quality outlets to our estate.
"It will also enable us to widen the choice of beers available to our existing customers in addition to our own popular local brands."
Ann Street owns the Jersey Brewery and the Guernsey Brewery, produces Mary Ann bitter and Pilsener Gold lager.