Pub goer Barrie Wilton was officially named Butcombe Man after he ordered the 60 millionth pint of Butcombe Bitter.
Wilton was surprised in his local the Hunters Lodge pub in Priddy, Somerset, when he ordered his usual tipple only to be told he was the Butcombe Brewery's 60 millionth customer.
He was presented by managing director Simon Whitmore with a specially inscribed tankard bearing the line: "Barrie Wilton is Butcombe Man. Drinker of the 60 millionth pint of Butcombe."
Wilton has been drinking the bitter since it was first brewed 22 years ago.
The pub's licensees Roger and Jackie Dors were at the pub to take one of the first deliveries of Butcombe Bitter over two decades ago.
Roger said: "We never have to ask Barrie what he wants to drink because he wouldn't want anything else."
The brewery was founded by Whitmore and his wife Maureen in converted farm buildings at Butcombe, near Bristol Airport, in 1978.
Since then it has grown from producing 10 barrels per brew to over 14,000.