Metz schnapps up 40 per cent version

Bacardi-Martini has extended its Metz range with the launch of a 40 per cent ABV schnapps aimed at tapping into the growing shot market.

The release of Metz 40, a chilled and triple-filtered premium spirit, comes hot on the heels of the launch of Black and Still Metz earlier this year and is aimed predominantly at the same 18 to 24-year-old male market.

Available exclusively in the on-trade, Metz 40 is presented in an "acid etched" 70cl bottle adorned with the recognised Metz blue, black and white colour scheme and will be sold as a shot in 25ml glasses.

Charlotte Emery, Bacardi-Martini's new product development marketing controller, said: "Metz 40 has exceeded our wildest expectations.

In nationwide consumer research panel after panel raved about its great taste and it has already proved itself with the trade, having been successfully test-marketed in selected bars in London and Scotland."

A special promotional back-bar display unit including a tray and 50 shot glasses will be available with the purchase of two bottles of Metz 40. The product will also receive backing from the Metz brand's ongoing £12million support programme, including the "adult fairytale" Judderman TV advertisements.