Lownoproject

THE LOW & NO PROJECT

Diageo cites low & no opportunity in waiting

26-Jun-2024 By Gary Lloyd

Drinks giant Diageo has claimed pubs are now responsible for 53% of non-alcohol drinks sales as the low & no movement advances.

THE LOW & NO PROJECT

Adding a draught beer line could ‘double’ your low & no sales

18-Jun-2024 By Gary Lloyd

Adding a low or no alcohol draught beer line to your bar could see a pub double its low & no sales immediately, according to Greene King senior category manager Andrew Carpenter.

THE LOW & NO PROJECT

How training is key in low & no market

13-Jun-2024 By Gary Lloyd

Getting your staff on board with low & no drinks is vital in claiming your share of a market worth hundreds of millions of pounds.

THE LOW & NO PROJECT

‘Zebra striping’ drinking on the increase

06-Jun-2024 By Gary Lloyd

One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.

THE LOW & NO PROJECT

Low, Light & Alcohol-Free Summit to take place in September

04-Jun-2024 By Gary Lloyd

The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.

THE LOW & NO PROJECT

Low & no alcohol beer sales continue to grow

31-May-2024 By Nikkie Thatcher

While the low and no-alcohol beer category takes up a smaller percentage of the on-trade market, it is the fastest growing sector in both volume and value sales.

THE LOW & NO PROJECT

Operators must be agile on low & no drinks

30-May-2024 By Gary Lloyd

Some of the best in the low & no drinks business have offered advice to pubs and bars wondering why they should invest in the category.

THE LOW & NO PROJECT

Laura Willoughby: Moderation has gone mainstream

29-May-2024 By Laura Willoughby MBE, founder of mindful drinking movement Club Soda

Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.

THE LOW & NO PROJECT

Your views wanted on low & no drinks at pubs

14-May-2024 By The Morning Advertiser

The low & no alcohol drinks market is the fastest growing category of the on-trade and we want your views on it.