The Cask Project

The Cask Project

The Morning Advertiser launched The Cask Project in a bid to re-energise the category and reinstall it in pride of place on the bar of pubs throughout the country.

Cask beer is in long-time decline and, having joined forces with some of the UK’s leading cask beer suppliers – Greene King and St Austell – we want to reinvigorate attitudes within the trade to a product which should be rightly cherished by operators.

Cask beer is a unique product that can only be replicated successfully within pubs but the perception of cask, particularly among younger drinkers, is that it is made and loved only by an ageing male population.

We want to create a real buzz about cask to get pub owners, operators, general managers, bartenders and all pub staff on board and debunk the myths surrounding the drink and educate them on how to make cask work for their business. And by doing this, we can pass on that knowledge, care and skill into cask beer at the bar for customers to get excited about too.

Timothy Taylor's Dewey argues Fresh Ale may help cask sales

THE CASK PROJECT

Fresh Ale could mean more people go for cask

By Gary Lloyd

Despite complaints about ‘Fresh Ale’ being poured through hand-pulls, Timothy Taylor’s Tim Dewey believes if it draws people to the cask category – then it’s not a problem.

Doom and gloom: sector needs to be more positive about cask

THE CASK PROJECT

Bradbury: Cask has seen 'too much doom and gloom'

By Rebecca Weller

Cask beer has been the victim of too many reports of “doom and gloom” during the past couple of years as consumers seek consistency, quality and tradition within the category, according to T&R Theakston managing director Richard Bradbury.

Greene King to release two cask beers from seasonal calendar

THE CASK PROJECT

GK to release two cask ales for spring

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King is releasing two seasonal cask ales for pubs to order in time for spring.

How the revamped Proper Job IPA by St Austell looks

THE CASK PROJECT

St Austell rebrands flagship cask ale Proper Job

By Gary Lloyd

St Austell Brewery has unveiled a new look for its flagship IPA Proper Job (4.5% ABV), which will hit pubs and bars across the UK beginning this month (March 2024).

Different ideas: Woodforde's launches new Brewers Signature range

THE CASK PROJECT

Woodforde's unveils new cask range

By Rebecca Weller

Woodforde’s Brewery has announced a new cask beer range, the Brewers Signature range, which features bespoke brews, each created by one their brewers.

Wye Valley Brewery is big on cask ale sales

THE CASK PROJECT

Wye Valley bucking the trend in cask

By Gary Lloyd

Wye Valley Brewery is a champion of cask beer. Yes, growth of kegged beer at the Herefordshire business is flying but 80% of its total production is cask beer for pubs – and the big pubcos are relying on them too.

New cask products: Shepherd Neame, Hydes and St Austell release new brews

THE CASK PROJECT

New products to cask your eye over

By Rebecca Weller

In this special new products round-up, we've looked at the new cask brews released so far this year.

St Austell brewing director Georgina Young wins two awards

THE CASK PROJECT

St Austell brewing boss’s double win

By Gary Lloyd

St Austell’s brewing director Georgina Young has scooped two awards for her continued dedication to the beer industry.

Hook Norton brewer says US hopped kegged beers can go in cask

The Cask Project

Trendy US-hopped kegged beers are great in cask too

By Gary Lloyd

US brewers see cask as the pinnacle for beer and the latest craft innovations from the US can work just as well in the traditional dispense method, according to Hook Norton’s Andy Thomas.

Sign up for a free webinar to help improve your cask ale offer

CASK WEBINAR

Don't miss our cask webinar live today at 3pm

By Gary Lloyd

If you want to start or improve your cask beer offer, sign up now for free to watch our webinar on cask ale that goes live today at 3pm (Tuesday 31 October).

Free webinar - improving your cask offer

CASK WEBINAR

How to improve your cask offer – free webinar

By Gary Lloyd

Whether you’re a licensee wanting to start serving cask beers or a pub company looking for a few tips to improve the offer you already have – this free webinar is one you won’t want to miss.

Arkell's shows support for Cask Ale Week

The Cask Project

Arkell’s is on board for Cask Ale Week

By Gary Lloyd

Wiltshire-based Arkell’s Brewery is making the most of Cask Ale Week and its head brewer is keen to tell people why we should all be quaffing the beer in its finest form.

What are you doing for Cask Ale Week?

The Cask Project

Bring in the customers with Cask Ale Week

By Gary Lloyd

It’s the time of year when licensees across the land need to be pushing their hand-pulled beers as Cask Ale Week begins on Thursday 21 September and runs until Sunday 1 October.

Nicholson's and Gipsy Hill Brewing Co collaboration for Cask Ale Week

The Cask Project

Nicholson’s & Gipsy Hill join forces for Cask Ale Week

By Nikkie Thatcher

Nicholson’s Pub Collection is set to partner with Gipsy Hill Brewing Co to revive the brewer’s original session IPA Hepcat for the first time in more than five years to celebrate Cask Ale Week.

Greene King IPA cask sales boost for women's sport

The Cask Project

Greene King’s £250k pledge for women’s sport

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has pledged to donate more than £250,000 towards women’s sport after the England Lionesses’ amazing football World Cup campaign.

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Busy location on coastal main road Extensively renovated detached public house Five trade areas (100)  Sizeable refurbished 4-5 bedroom accommodation Newly created beer garden (125) Established and popular business...

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