Britvic Soft Drinks is a leading branded soft drinks business in the UK and Ireland. No matter which sector of the Hospitality Industry they operate in, Britvic is committed to providing its licensed and foodservice customers with a range of top selling brands, together with best-in-class category and equipment solutions to ensure they exceed customers’ needs, to drive category growth and to deliver real value to their businesses.
Britvic Soft Drinks has the broadest and best soft drinks portfolio in the UK, including leading household names like Pepsi, Robinsons, Tango, 7UP, Fruit Shoot, Lipton Ice Tea and J20. When combined with other great brands such as Purdey’s, Britvic 55, Mountain Dew, Red Devil and our fantastic range of Britvic mixers and juices, Britvic is perfectly placed to provide a one-stop-shop to help operators deliver the right offer for their outlet.
To talk about your business, please contact our New Business team on 0845 7585450 or email us at newbusiness@britvic.co.uk
Britvic adds sparkle to the festive season with new J2O Glitter Berry
Britvic is introducing a glitzy limited edition J2O variant this Christmas. J2O Glitter Berry mixes fruity flavours with a hint of spice and glittery finish to add a touch of glamour to the adult soft drinks market from September, and drive sales for operators over the festive party season.
All that glitters is gold
J2O Glitter Berry has been designed for social occasions at home or in the pub. The tasty new variant is a delicious combination of red grape, cherry and a hint of spice with edible gold glitter that sparkles once the bottle is shaken. It will be available from early September at an MRRP of £1.85 per bottle.
The launch will be supported by a £2.5million TV and cinema marketing campaign from November, which is themed around the ‘Smile Tastebuds’ creative seen on screens earlier this year. To drive awareness of J2O Glitter Berry, Britvic will be siting glittery front & back bar POS to grow sales of the number one packaged soft drink in pubs and clubs.
Perfect for get-togethers this winter
Helen Gorman, brand controller at Britvic, commented: “The lead up to Christmas will be full of parties and other social gatherings, and as a premium adult soft drink, J2O will have an important role to play. Our limited edition J2O Glitter Berry, is not only delicious, but it will act as a great ice breaker with its fun, glittery design. It’s the first of its kind in the soft drinks category, and we’re confident it will appeal to adults looking for a bit of glitz and glamour – not to mention a delicious drink - this winter.”
To celebrate the launch of J2O Glitter Berry Britvic are giving away £400 worth of Capital Bonds vouchers, so to be in with a chance to win, simply complete the information request form and submit your details.
Closing date 5th October 2011. One lucky winner will be chosen at random on 12th October 2011.
