According to the data collected by CGA, which has been used to create The Drinks List - top brands to stock in 2022, Smirnoff Red sold 527,555 9-litre cases for the 12 months to 9 October 2020, equating to £552.8m in value, down from £652m last year.
Gordon’s Gin has seen a drop in value of 31.3% and its Pink Gin counterpart, which has remained the second-best seller, has seen a drop in value of 23.6%.
Jägermeister moved from fourth to third place with the lowest drop in value (1.2%) on the spirits list this year, knocking Captain Morgan Spiced Rum from third to fourth place.
To the Captain
Captains Morgan Spiced saw a 16% drop in volume over the past 12 months having dropped from 163,557 sales of 9-litre cases to 137,339.
Aperol and Malibu were the only spirits on this year’s spirits Drinks List to see a growth in volume with an increase of 124% and 8% respectively.
Jack Daniel’s saw the biggest drop in volume, from 139,775 9 litre cases sold last year to 93,537 this year, equating to 33.1% in volume and 33.5% in value.
Baileys has also seen a drop in value from £56.1m to £42m (25.2%) and Bacardi Carta Blanca saw sales of 9 litre cases fall by 23.8%.
- All data provided by CGA for the 12 months to 9 October 2021
