Beam teams up with funkin for new tequila long drink
Beam Global UK has teamed up with fruit purée producer funkin to launch a new long drink called Sauza Passionfruit Margarita.
With every purchase of two cases (12 bottles) of Sauza Blanco or Reposado tequila from Matthew Clark, buyers receive 32 Passionfruit funkin pouches, as well as PoS material such as tentcards and cocktail booklets to promote the Sauza Passionfruit Margarita in pubs and bars.
“Bartenders and consumers are increasingly recognising that good quality tequila is a more interesting and accessible alternative to mainstream white spirits and an ideal cocktail ingredient," said Sauza brand manager Daniel Deephouse.
“This new partnership unites two premium brands and provides a convenient solution for making a quality cocktail in 10 seconds, without the need for highly trained bartenders or lots of expensive ingredients."
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