New PoS kits for Sourz
Maxxium UK has launched a range of new PoS mixability kits for its Sourz range.
Sourz: aiming to reposition as a mixable spirit
The kits are part of a £4m investment to reposition Sourz as a mixable spirit and broaden appeal.
The kits focus on three core signature serves — Sourz Apple with cranberry, Sourz Cherry with cola and Sourz Blackcurrant with lemonade. They include posters, tent cards and coasters along with pitchers, bar runners and contemporary 12oz hi-ball glasses.
"We believe this is where the future potential of the brand lies, so we are investing heavily to reposition Sourz as a mixable spirit," said brand manager for Sourz Mark Docherty.
To Comment: Login or Register