Rosé wine popularity on the rise
The number of regular wine drinkers who drink rosé has risen over 60% in the last three years.
Research, commissioned by the Wine & Spirit Trade Association (WSTA), showed that 59% of regular wine drinkers now drink rosé compared to less than 37% in 2005.
WSTA's Wine Intelligence survey of 1,000 wine drinkers suggests that the rise in popularity of rosé has come at the expense of red. White wine remains the most popular type of wine.
The research also showed that 43% of wine drinkers say they are drinking more wine than they did three years ago, a third of port, sherry and dessert wine drinkers say they are drinking less of these types of wine.
Grape variety is widely regarded (74%) as the most important factor when buying wine and almost a third (31%) drink wine with an informal meal at home.
"Even without a good summer to support the barbecue season it seems the taste for rosé continues to spread," said WSTA chief executive Jeremy Beadles.
"Interestingly, the figures show women have increased their rosé consumption the most.
"The current squeeze on household budgets seems to be reflected in the fact that people are drinking wine at home more often and that promotional offers have become more important to wine drinkers."
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