Fitou wine joins under Sud de France umbrella
Fitou wine has now been officially recognised under the Sud de France banner.
Mont Tauch: Included under Sud de France banner
The Sud de France marque has been adopted by wine producers from Languedoc-Roussillon to promote the region's wines to an international market.
Fitou's inclusion now means it can be included in all future communication and promotional activities under the Sud de France banner and benefit from its promotional budget.
”We are very pleased to have now been officially accepted under the Sud de France umbrella, and are looking forward to the increased promotional opportunities that this move will offer the appellation, as well as helping to raise it’s profile with UK consumers," said Katie Jones, UK sales and marketing director of the Mont Tauch cooperative, a leading player in the Fitou market.
François Fourrier, director of Septimanie Export added: “The inclusion of Fitou is a very positive move for the Sud de France brand. Due to its dominant position in the British market – Fitou is the most widely recognised appellation from the Languedoc-Roussillon in the UK – it will strengthen the brand and bring increased distribution and visibility."
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