Teacher's targets men with classic car offer
Teacher's Scotch Whisky is targeting male consumers over the age of 30 with an offer to win a classic car.
National press advertising will run throughout September in support of an on-pack promotion on 100,000 bottles of Teacher’s offering consumers the chance to win either the car or one of 250 tool kits worth £150 each.
Consumer PR will raise the profile of the brand as part of Beam UK’s £1.5m investment in the brand this year.
“Through the Create Your Space campaign, Beam is making Teacher’s the most accessible and relevant Scotch whisky to men aged 30+ by appealing to their need for some ‘manspace’, a place where they can escape the pressures of the modern world, find inspiration and allow them to become an authority on subjects of their choice," said Beam Global UK marketing manager Aileen Nicol.
“By offering them a chance to win a classic car, and an expert mate to help them look after it, we are enabling men to find inspiration in an accessible and immediate way whether out on the open road or simply tinkering in their garage.
“Create Your Space allows us to re-build brand equity and drive category value growth while fulfilling Beam’s ambition of Building Brands People Want to Talk About.”
To Comment: Login or Register