Strike cold with Coors
Coors Brewers will be bringing temperature-sensitive technology to the on-trade for Carling Extra Cold as part of its recent £14m investment into the Carling brand.
Thermochromic ink, already used on Carling cans and bottles in the off-trade, will be used on a range of table talkers and dripmats, turning blue to signal that a pint is extra cold.
The items will form part of a collection of PoS items such as posters, tentcards, wall planners, parasol barkers, branded barware, four-pint carriers and fonts, and have been developed around the theme ‘“Strike Cold”,
David Wigham, portfolio activation director said: “We believe the campaign provides a truly integrated approach.” Coors has also invested in broadcast sponsorship for Carling with ITV2, ITV3 and ITV4 movies under the “Strike Cold” theme.
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