Cocaine set to hit UK drinks trade
Cocaine, a controversial US energy drink, containing 350% more caffeine than Red Bull, is preparing its UK launch.
Speaking exclusively to the Morning Advertiser, sources from the newly-formed company Ocke Cokey confirmed that the high-caffeine stimulant drink, made from guarana and containing 750 milligrams of taurine, will be available in both the on and off-trade this summer.
The new product will be rolled out in red 8.4oz cans with the words “Cut Cocaine” spelled out in a white granular substance.
Sources added: “It is going to create controversy, but that’s the beauty of this name — everyone that objects to it is going to be selling my product.
“You’ve got products like the perfumes ‘Charlie’ and ‘Opium’ and they’re fine.”
The US version of the Cocaine drink contained wasabi and cinnamon to “numb the throat to simulate the effect of taking cocaine”.
The US brand, which used the tagline “the legal alternative”, was relaunched by Redux Beverages in February following complaints from the Food and Drug Administration (FDA) last year over its purported health benefits.
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