McCoy's gets manly
United Biscuits (UBUK) is to re-launch the McCoy's tortillas range and add two new flavours.
Available in June, the new hot chilli and nacho cheese flavours will be targeted at men. This will be reflected in a continuation of the McCoy's as "man crisps" campaign that will reappear on TV screens in June and July.
UBUK commercial manager Nick Stuart said: "McCoy's tortillas offer a quality, ridged tortilla packed with extra crunch and fantastic flavours. The range will be available in June, so retailers should stock up to take advantage of customers who are looking for tasty snacks for barbecues and while watching Euro 2008.
"McCoy's is already the premier 'man' snack. The addition of the new ridged tortilla flavour selection will cement McCoy's position."
To Comment: Login or Register