News Article Comments : Red Bull lifts off in London

The fifth leg of the Red Bull Air Race World Series will entertain a crowd of over 35,000 spectators across the River Thames in London on the 2 and 3 August.

The race will be backed by television, outdoor, radio, press and digital advertising campaigns as well as Red Bull’s debut of an Interactive Air Race Bar across selected London outlets. The “ibar” will tour 20 venues over the next month in an effort to “engage customers”.

Red Bull’s marketing spend has been upped this year from £28m to £31m following last July’s “32% increase in on-trade sales”.