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News Article Comments : Newcastle Brown Ale celebrates Angel of North
Newcastle Brown Ale is celebrating the tenth anniversary of the Angel of the North by introducing special edition labels across the on and off trade.
The celebratory front label shows Antony Gormley’s statue and the new back label provides a brief description of the iconic symbol of regeneration.
The statue, which stands more than 20 metres high and has a wingspan of 54 metres, overlooks Gateshead and Newcastle upon Tyne from the edge of the A1.
It is seen by more than 90,000 people every day.
John Edwards, marketing director of Jygsaw Brands, said: “The Angel of the North represents so much about the community of the North East.
"They are exceptionally proud of their heritage and we are as equally passionate about it. Just as 'The Star of the North' with its iconic blue star, recently celebrated its first 80 years, so we are proud to celebrate the 10th anniversary of this great North East landmark and in doing so promote the culture the people and the whole of the North East.”
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Mark Dodds 02/07/2008 22:34:00 |
RE: Newcastle Brown Ale celebrates Angel of North It weighs 150 tonnes by the way. Can someone elucidate about the awfully named Jygsaw brands please? And could someone on the MA staff call Antony Gormley (I will as well if I get a chance by the way, his son worked at my bar for a little while) to find out if he's agreed to this hijacking of the statue for brand marketing. You see I'm a Geordie, I know Antony, he's shown work in my bar, he used to be a regular before he moved to north London and this seems a little like S&N are jumping on any bandwagon they can. I was actually pleased when S&N bought the freehold of my pub (along with 311 others mind) from Unique Pub Co. I thought there might be some synergy with them. How wrong was that. http://www.flickr.com/photos/markdodds/2468810635/ edited by: Mark Dodds at: 02/07/2008 22:36:11 This post replies to this thread |
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| Mark Dodds 02/07/2008 23:35:00 |
RE: Newcastle Brown Ale celebrates Angel of North I worked in a pub called the Ridley Arms in Stannington in mid Northumberland when I was 18. 30 years ago. A regular customer there was a S&N brewer - a chemist - he said the secret of Newcastle Brown's flavour was dead rats in the brewing vat. At the right time you understand. This post replies to Mark Dodds > RE: Newcastle Brown Ale celebrates Angel of North |
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Dave Evans 03/07/2008 23:30:42  |
RE: Newcastle Brown Ale celebrates Angel of North Wish I could remember where I heard that story about the rats 1st Mark lol. I know I 1st heard it WELL over 30 years ago though :) Dave E. This post replies to Mark Dodds > RE: Newcastle Brown Ale celebrates Angel of North |
